Smart Design: Creating Value for Clients

We believe our experience on the client side gives us a distinct advantage over other design firms. With over twenty years experience managing marketing, communications and development campaigns for businesses and non-profits, we know what it takes to produce results. As we write and design, we work hard on strategy and performance and not just graphics. Moreover, our knowledge of print production and digital media allows us to squeeze the most out of a defined budget.

Here are just some of the ways our experience can help you maximize the return on your marketing dollars.

Create efficiencies through planning
We happily work on individual projects, but as clients work with us, they find that we can help them reduce costs and increase impact by planning the design to work with other items in the budget. The synergies from integrated messaging and coordinated production runs can be significant.

Plan the media mix to suit your customers
We easily create design solutions that tell your story through electronic, print and advertising media. However, selecting the method of delivery is critical and requires a good understanding of the tendencies and preferences of the audience. Social and web-based communications are important, but businesses and institutions targeting Boomer and GenX audiences can't overlook print materials in their mix. We can help you project the right message whether through a website, a brochure or even a bumper sticker.

Build an integrated brand identity
Creating a brand image requires more than just a logo. Style of writing, nature of imagery, taglines, fonts, colors and core value statements all add up to create a consistent impression of your organization. We always strive to create designs that coordinate with existing logos and materials to ensure a uniform brand image. If you do require a new image, we offer low-cost start-up enterprise packages for businesses and non-profits that can lay a foundation for the future.

Weave core marketing messages throughout the design
As we design, we continually look for ways to insert key attributes, calls to action and subliminal “hooks” that inspire readers to respond. As experienced marketers, we will also anticipate functional requirements such as copyright and legal protocol, UPC codes and mailing requirements. We view ourselves as much more than designers and writers. We are project managers and serve as an extension of your marketing department.

If you would like to learn more, please give us a call at 802.430.7234, or contact us at dave@artifactusa.com.