As social media and internet marketing floods the inboxes and browsers of American consumers, print communication has never been more important for reaching audiences that are educated, discerning and committed to sustainability.
Enlightened corporations and non-profits are experiencing healthy returns on their marketing investment by leveraging the impact of well-designed materials printed on premium papers. It requires a targeted strategy, but no other media provides the same degree of engagement and retention.
In an effort to increase awareness for the marketing impact of fine printing, we were commissioned by our friends at Monadnock Paper to create a promotional campaign centered around their exceptional line of ultra-premium uncoated papers. The objective is to promote the sharing of best practices among the printers, designers and brand managers who are leaders in the print design industry in the United States.
The DPI Project is both a forum for the exchange of information and a gallery to showcase examples of best practices in print design. Through a print journal titled Single Image, a design blog and local events with designers, paper companies and printers, both experienced and novice designers, printers and brand marketing professionals can learn and share ideas, design inspiration and strategies for helping organizations succeed through the power of print marketing.
You can find the program at designprintimpact.org, and we would love to hear from anyone who would like to contribute to the effort.
DPV / East Arlington VT