Mohawk Streamline was one of the largest product design projects I've ever been involved with. It integrated the products of 22 paper brands acquired by Mohawk into a much simpler line of 6 major brands. The result was a major elimination of redundant products, significantly reducing the environmental footprint of Mohawk's manufacturing platform.
It also allowed designers to navigate between the product offerings, as we organized products along functional and aesthetic lines based on current design trends. It was a complex exercise of integrating fashion with papermaking in pursuit of efficiency and environmental sustainability.
I explain the details of each brand's offering in this video.